When Exnihilo client EqualLogic was acquired by Dell in early 2008, ExNihilo was selected to create a design framework that would not only transform EqualLogic’s online presence, but would serve as a framework into which the entire Dell storage division would grow – a model for how all storage products would be handled via their online channel. 

Dell's storage division website is a lead-generating machine.
Admirals Bank

Admirals is not your typical bank. So naturally, they needed a partner that could create a website that would powerfully project their fresh ideas about what a bank should really do for its customers. Exnihilo helped Admirals by working with them to understand the best way to communicate their unique message and then marry that to a design that truly resonates with their target audience.

Admirals is changing the way customers think about banking.

Imation's website was overdue for an overhaul.

Working closely with their web team, Exnihilo conducted research and analyzed traffic, then defined strategy, information architecture, user paths and more. 

Imation's team then took that foundational work and built the site in-house using their content management system.

Imation's new website can evolve with the changing product mix.
The Providence Journal

The 75-year-old-newspaper of record in RI suffered from a dated, hard to use and unattractive website that was a holdover from the mid-1990s.

And like so many newspapers around the world, it was struggling to maintain revenues in a world of declining print media.

ExNihilo worked with executives and editors to create a sparkling new interface that showcases the online news, and also leads readers to online and print subscription options.

The Providence Journal sports a new strategy and online presence.

While you may not recognize the Textron name, you'll surely know its brands: Cessna, Bell Helicopter, E-Z-GO golf cars, Jacobsen turf care equipment and more. 

For nearly a decade, Exnihilo has partnered with this multi-faceted manufacturing giant to deliver myriad website, microsite, governance, employee portal and strategy projects. 

Textron is one of Exnihilo's most valued clients.
Online Strategy

Websites, online stores, mobile apps, social media, content marketing, pay-per-click... it can be hard to prioritize and approach the myriad facets of your online presence. Where do you put your resources to get the greatest bang for your buck? How do you optimize across all those platforms and keep your return on investment high?

We'll work with you to clearly define your needs and priorities, and map out a path to your success. Whether you're looking at the next 6 months or 6 years, we'll help you create a strategy roadmap to get you where you want to be.

Online strategy is part of what we do.
Design and Development

This is where the proverbial rubber meets the virtual road. 

Our design process revolves around your business objectives and the strategy we map out together. That's how we ensure that what we're building gets the job done.

And we use best practices to develop a solution that fits your needs perfectly -- no more and no less. 

We design and develop great solutions.
Content Strategy & Marketing

It's the centerpiece of your marketing strategy. And if it's not, it should be.

Your content -- from the words on your website, to the instructions in your app, to the 140 characters you use to describe your latest innovation -- is critical to your success. 

Let our experts help you design and implement a content strategy engineered to enhance your users' online experiences with you.

Content is still king. Long live the king.
What We Do

Exnihilo helps organizations like yours bring their business goals to life online.

From initial strategy consulting, to design & development, to ongoing program management, we'll help you define and achieve the right objectives.

Exnihilo helps organizations like yours bring their business objectives to life online.

Learn About Our Services

Content Strategy & Marketing

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Design & Development

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Online Strategy

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How We Do It

We take a close look at how your business works, who you're trying to reach and what you want to accomplish.

No templated solutions for our clients -- all Exnihilo's work is custom-designed to meet your specific business goals and yours alone.

Our Process


We take a close look at how your business works, who you're trying to reach and what you want to accomplish.

More About Our Process

SABIC Innovative Plastics

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The Providence Journal

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Who We Do It With

We've worked with more than 175 different companies on more than 700 projects in our 15-year history.

No two have been exactly alike, but they all share similar goals: creating the most effective and successful online experiences possible.

We've worked with more than 175 different companies on more than 700 projects in our 15-year history.

About Our Clients

Admirals Bank

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The Latest
New Isotek Website Showcases Resistors, Alloys

April 18, 2012 – Swansea, MA company Isotek Corp, an Isabellenhütte company, has launched a new website to showcase its resistors, alloys and measurement systems.

Good Thinking
Foggy User Behavior?

Are your users failing to convert the way you envisioned? Could be they're missing motivation, ability or the right triggers.

SABIC Innovative Plastics

SABIC-IP (formerly GE Plastics) enlisted Exnihilo's help to define strategy and requirements for the website its corporate parent would eventually build for them. 

We worked closely with a cross-functional internal team to conduct research, analyze traffic and understand the organization's needs and goals. 

The resulting requirements documentation comprised a blueprint for building the solution the division would need to grow its business as part the SABIC global entity. 

SABIC-IP needed to define requirements for its website within the SABIC global family.

The Latest

The new DataGravity site has received W3 and Davey Awards
New DataGravity Site Wins Silver and Gold in W3, Davey Awards Competitions

DataGravity's new website, was recently recognized with both a gold and a silver from the 9th annual W3 Awards competition as well as a silver trophy from the 10th annual Davey Awards competition.

Good Thinking

Healthcare.gov Suffers from Poor Usability Symptoms
Healthcare.gov, Heal Thyself

Among the Healthcare.gov site's ills: several broken usability standards.